To bring the client’s vision of a fully interactive paddle customization tool to life, we began by designing a user friendly interface that would feel both modern and intuitive. Using Sketch for early wireframes and Photoshop to finalize visual assets, we focused on keeping the user journey smooth, from selecting a handle theme to toggling features like custom logos and engraving. On the frontend, we built the configurator in ReactJS with Tailwind CSS, ensuring a responsive layout and live visual updates as users adjusted their build. Real time previewing of each option was key to increasing engagement and reducing guesswork. The backend was powered by Node.js with Express.js, deployed via AWS EC2. This allowed for robust handling of user submissions, including custom asset uploads and personalized engraving data. All configurations were stored and processed in a way that could be reliably passed on to production. For deployment, we automated builds with GitHub Actions and served assets through S3 and CloudFront, ensuring fast load times and global availability. We implemented thorough unit and integration testing using Jest and React Testing Library to ensure the product builder remained reliable, even as new features were introduced. The final solution delivered an elegant, immersive ecommerce experience that enabled customers to design paddles with confidence and precision, and the client to receive accurate, production ready orders directly through Stripe integrated checkout.