Backup 1
Backup 1
Client
Client
First Step Fertility
First Step Fertility
Industry
Industry
Healthcare
Healthcare
Client Needs
Client Needs
Off-the-shelf CRMs fell short for First Step Fertility’s needs. I built a custom admin dashboard from scratch with full HIPAA compliance. It includes real-time lead tracking, automated texting, Slack & PagerDuty alerts, client categorization (donor, surrogate, intended parent), and detailed marketing and financial dashboards.
Off-the-shelf CRMs fell short for First Step Fertility’s needs. I built a custom admin dashboard from scratch with full HIPAA compliance. It includes real-time lead tracking, automated texting, Slack & PagerDuty alerts, client categorization (donor, surrogate, intended parent), and detailed marketing and financial dashboards.


Our approach and solution
Our approach and solution
First Step Fertility needed more than just a website—they needed a system tailored to their unique workflow and compliance needs. I designed and developed a full-featured web platform from the ground up using ReactJS. The result: a fully responsive front-end for clients to book consultations, plus a powerful admin system for staff to manage leads, coordinate care, and optimize marketing—all while staying HIPAA compliant.
First Step Fertility needed more than just a website—they needed a system tailored to their unique workflow and compliance needs. I designed and developed a full-featured web platform from the ground up using ReactJS. The result: a fully responsive front-end for clients to book consultations, plus a powerful admin system for staff to manage leads, coordinate care, and optimize marketing—all while staying HIPAA compliant.







