We developed a fully custom admin platform designed to streamline every step of the client’s lead intake and operational process. Built as a secure web application, the system included a purpose-built CRM with status tracking, automation rules, and messaging capabilities via SMS. New leads entering through the website or ad forms were automatically routed into the CRM, where the system triggered onboarding sequences, updated lead statuses (e.g., “Attempted to Connect”, “Connected”, “Qualified”), and sent alerts via Slack or email to internal coordinators. The dashboard also featured robust reporting modules. Revenue and escrow metrics were visualized using clean, interactive components, and we integrated APIs from Google Ads, Facebook Ads, and TikTok Ads to surface real-time campaign performance. This gave the team a clear understanding of which marketing channels were delivering the strongest ROI and helped guide their advertising strategy. By designing the dashboard from the ground up, we were able to tailor every piece of functionality to the client’s workflow. The result was a single, intuitive hub that replaced spreadsheets, reduced response time, and gave leadership complete visibility into both operations and performance.